design and development of content, sites, apps, experiences, logos, what-have-you
Original Mobile Home Screen
This was the original design of the home screen, which led to a lengthy Google form.
Results of Affinity Clustering
These were the results of an affinity clustering exercise in which we organized the existing questions into a more manageable volume and logical order.
Diverging on Future-State of A Day in the Life
Using 8-ups and a variation of the Rose/Thorn/Bud exercise, we were able to envision an ideal set of features as well as how they might best be served and shown to users.
Large Paper Prototype of Redesigned Homescreen
Iteratively co-created by a team of four - an interaction designer, two content strategists, a UX producer, and a marketing writer and designer.
Large Paper Prototype of a "Typical" Screen
This is an 24" x 36" sketch of what a typical question-answering flow might look like for a first-time user.
Mobile Paper Prototypes
These were built and by a cross-functional team of four people, and were iterated on three times, each time after presenting the revised experience to the client and his tech lead in a Wizard of Oz style of presentation.
These icons were sketched as concepts to represent each of the eight categories of questions being asked in the business model builder.
Iconography Sketches for Style Guide
We sketched out all of the icons we thought the site may need, allowing for one of the members of the 8-hour Maker Session to add icon guidelines and concepts to the Style Guide.
Information Architecture Map
This map of the architecture of the site was sketched at the beginning of the 8-hour maker session, by a team of four people.