Stacey Seronick

research, design, strategy, art & fashion

design and development of content, sites, apps, experiences, logos, what-have-you

Mock-Up of an Output File from an Educational Web App

Highlighted Skills Used:
Research Synthesis
Discount User Research

Heuristics Evaluation
Content Strategy
Interface Design


Context: A educational technology company planned to offer a new type of automatically graded learning project and needed an entirely different look and feel for the graded report the student would receive, while still maintaining brand standards and working within the confines of graded report back-end systems.

The Challenge: User research was not a favored method at this client, and so much of the information about "what users wanted" was vague and biased by the product managers' desires and assumptions. Additionally, the system designed to automatically generate the graded reports was proprietary technology built, owned, and maintained by a vendor - much of the architecture and experience was immutable, so my team focused on the look and feel, developing a clean, easy to read and easy to print report.

Research Gathered/Methods Used: Much of the research gathered was performed by product managers, onsite, at educational facilities, with professors and administrators, not students. All research gathered was filtered through these lenses, so it was up to the team to follow best practices when it came to displaying information in a clear, concise, easy-to-digest manner. Heuristics evaluations were carried out, raising many of the largest usability and accessibility issues immediately, helping this project to consistently run ahead of schedule, despite other setbacks.

Design Process: Using an iterative approach, starting with pencil sketches, guerilla research was performed with approximately 10 coworkers and colleagues - learning path designers, educators, and some of them part-time students. Feedback gathered was incorporated and passed by the development vendor for feasibility before re-testing and asking for more feedback, the second and third times in an ad hoc manner, from local college students on public transportation.

Result: The resulting report design was praised by the product team, and beta student-testers for it's simplicity of layout and readability, as well as for the addition of actionable feedback instead of a simple "correct" or "incorrect" for each question.

Measurements of Success: Unknown.